During welcome week this year the LGBTQ Association embarked on an ambitious marketing scheme to cover campus and halls with our new branding. During welcome week the LGBTQ and I postered every department and study space. We postered, flyered and door knocked every single flat across the Vale, Pritchatts, Tennis Courts, Hunter Court, Douper, Jarrett, the Beeches and Queens Hospital Close.
This campaign has been extremely rewarding not only because it has doubled our turn out at socials and brought our website over a thousand hits during the month since, but also brought us face to face with some isolated new LGBTQ students still struggling to find their comfort zone at university.
I feel that we as the Guild have a lot to learn from the success of this marketing, we were a small team of eight who spent a few hours a day from the monday till the thursday of welcome week and managed to cover so much ground. It was a small one off effort which was more than worth the return.
Special thanks goes out to Eve, Aaron, Holly, Lucy, Alex and Kai
This campaign has been extremely rewarding not only because it has doubled our turn out at socials and brought our website over a thousand hits during the month since, but also brought us face to face with some isolated new LGBTQ students still struggling to find their comfort zone at university.
I feel that we as the Guild have a lot to learn from the success of this marketing, we were a small team of eight who spent a few hours a day from the monday till the thursday of welcome week and managed to cover so much ground. It was a small one off effort which was more than worth the return.
Special thanks goes out to Eve, Aaron, Holly, Lucy, Alex and Kai
